WHAT DOES BETTER PALM OIL PRODUCTION MEAN FOR YOU?
Although each buyer has their own reasons and motives for being more green and sustainable in business, here are a few of the primary benefits to becoming a more sustainable buyer
Improve Financial and Investment Opportunity
Financial and investment analysts have recognized companies who have developed sustainability plans with regards to energy efficiency and reduction of environmental impact as an important evaluator criterion. A Goldman Sachs study revealed that companies in six industries considered leaders in environmental social and governance policies have outperformed the general stock market by 25% with 72% of the companies outperforming their peers since August 2005. Another study based on CFO Research that surveyed 175 top finance executives more than half believe their companies will increase revenue through strong sustainability initiatives.
Enhanced Brand and Increase Competitive Advantage
The Natural Marketing Institute (NMI) has found in their consumer research that knowing a company is mindful of its impact on the environment and society makes consumers 58% more likely to buy their products or services. A subculture called “Cultural Creatives” has been emerging for the past 40 years and is now in the mainstream leading this sustainable revolution. This demographic according to the NMI is roughly estimated at 68 million adult Americans who make purchasing decisions based on their personal, social and environmental values. They found consumers are willing to spend up to 20% more on environmental sound products and services. According to the BBMG Conscious Consumer Report, nearly nine in ten Americans say the words “conscious consumer” describe them well and are more likely to buy from companies that manufacture energy-efficient products (90%), promote health and safety benefits (88%), support fair labor and trade practices (87%) and commit to environmentally-friendly practices (87%), if products are of equal quality and price.