WHAT DOES BETTER PALM OIL PRODUCTION MEAN FOR YOU?
Each producer has their own reasons and motives for increasing their efficiency and productivity between a more green and sustainable in business. Sustainability is a commitment to make a good job in every task and in every point of view
Increase Productivity and Reduced Costs
Through the development of more sustainable business practices, efficiency in operations will increase. With better use and conservation of resources, operations will be streamlined and costs will decrease.
Increase Employee Retention and Recruitment
Employees want to work with companies who are ‘doing the right thing’ and being proactive with corporate environmental and social programs. A 2007 survey by Adecco, an international HR company, found that 52% of employed adults feel their companies should do more about the environment. More importantly, companies want their employees to be loyal and ethical to the organization. According to a Global Study of Business Ethics by the American Management Association, one of the top five internal practices for ensuring an ethical corporate culture is developing corporate social responsibility programs.
Enhanced Brand and Increase Competitive Advantage
The Natural Marketing Institute (NMI) has found in their consumer research that knowing a company is mindful of its impact on the environment and society makes consumers 58% more likely to buy their products or services. A subculture called “Cultural Creatives” has been emerging for the past 40 years and is now in the mainstream leading this sustainable revolution. This demographic according to the NMI is roughly estimated at 68 million adults who make purchasing decisions based on their personal, social and environmental values. They found consumers are willing to spend up to 20% more on environmentally sound products and services. According to the BBMG Conscious Consumer Report, nearly nine in ten consumers say the words “conscious consumer” describe them well and are more likely to buy from companies that manufacture energy-efficient products (90%), promote health and safety benefits (88%), support fair labor and trade practices (87%) and commit to environmentally-friendly practices (87%), if products are of equal quality and price.